Janina Ultra White 24K Gold Whitening Toothpaste

We’re in April! We’ve made it a quarter way through 2018 and as you read this it’s my 25th birthday. So when I received an email from the lovely Rhiannon regarding testing out a new toothpaste, that whitens your teeth I did a little squeal of joy. Firstly because it’s my first blog email, how exciting, and secondly hopefully it means I’ll have lovely white teeth for my birthday.

Janina are a new brand to me, my usual teeth whitening brand is White Glo having used several of their products, however the Janina Ultra White 24K Gold Toothpaste* sounded exciting, a gold toothpaste! Plus they have two awards under their belt the Pure Beauty Awards 2016 Highly Commended Winner for Best New Dental Product with their Ultra White Advanced Charcoal Toothpaste and the Pure Beauty Awards 2017 Bronze Winner for Best New Oral Beauty Product with the Ultra White Charcoal & Clay Teeth Whitening Powder.

My package arrived super quick in the post and I was shocked to see that not only had I received the toothpaste but there inside the bag was also the Ultra White Pre-Filled Whitening Trays. With three weeks away from my birthday and to get a full evaluation of each product I decided to trial the toothpaste for 2 weeks and then the week before my birthday try out the whitening trays. Now as I mentioned above I have used whitening products previously however not for a few months and definitely not during this year; there is some slight yellowing on my teeth and in-particular one tooth has a darker section where it slightly over laps, something that became more noticable with the White Glo Diamond Series Advanced Whitening I used last October as the product didnt get into that small little gap. So I wanted to see how these two products stood up against my trusty White Glo products.

‘Janina Ultra White 24K Gold Whitening Toothpaste is a unique formulation which contains the most active ingredients for good oral hygiene and the WHITENING PATENTED Bromaine Complex, a combination of natural enzymes (Bromelaine from Pineapple and Papain from Papaya), to whiten teeth without harsh abrasives. Janina Ultra White 24K Gold Whitening Toothpaste contains Colloidal Gold which consists of gold particles suspended in solution, helps prevent decay, controls plaque and provides gum protection.’ 

What Does It Do?

  • Effectively whitens teeth aided by a unique enzymatic patented complex
  • Strengthens teeth
  • Does not contain harsh abrasives
  • Helps purify breath and releases extra freshness
  • Helps prevent decay
  • Controls plaque
  • Controls tartar
  • Contains optimum fluoride Levels

Ideal For

  • Those who desire to whiten teeth without the use of harsh abrasives
  • Those who desire healthier gums and teeth
  • Those with surface staining, ie. tea, coffee, nicotine, red wine
  • Adults with erosion and uncontrolled caries

OK, so this toothpaste sounds right up my street, I’m an avid coffee drinker and who doesn’t want whiter teeth and healthy gums?

The Janina Ultra White 24K Gold Whitening Toothpaste is one of the prettiest toothpaste’s I’ve ever used, it has little specs of gold particles throughout the gel paste, it’s minty without being over powering and leaves your mouth and your teeth feeling super clean. The texture as I mentioned is a Gel/Liquid formulation, so not as thick, foamy or messy as for example, using Colgate Total Original Care or White Glo Professional Choice Whitening Toothpaste which are paste formulations.

I have now been using the Janina toothpaste for 3 weeks, and I can honestly say my teeth do look whiter and brighter, and the dark section I had has most definitely lifted. It’s such a pleasure to brush my teeth and look forward to it morning and night, my teeth and my mouth feel super clean and fresh. I do feel like it’s lifted some of the yellowish staining on my teeth, disclaimer: there’s no ‘oh wow you’re teeth are blinding white’ changes, but then again we’re not going all out and bleaching the teeth we’re simply using a formulation toothpaste to brighten and whiten whilst keeping our teeth and gums healthy.

To compare to my much loved White Glo toothpaste, they are very similar products and set out to achieve the same results ‘whiter teeth’ however Janina is a gel/liquid formula, meaning it is much less abrasive than the White Glo which is a paste formulation which is thicker, I do feel they offer the same results with Janina coming out higher as I do feel personally White Glo works best as a combination product along side other whitening products and Janina can easily be used as a stand alone whitening toothpaste. In regards to pricing, White Glo is much cheaper with the toothpaste retailing at £4.20 (inc, specialised toothbrush) and Janina retailing at £12.67, you can find both brands at Boots. Overall I loved using the Janina Ultra White 24K Gold Whitening Toothpaste and look forward to seeing what new products are to come from the brand.



Have you tried any Janina products?

Keep your eye’s peeled as there’s a review of the Janina Ultra White Maxiwhite Professional Teeth Whitening Pre-Filled Trays …and breath… coming your way in the next few days!


*Products mentioned with (*) were gifted for review purposes, all thoughts and opinions are my own (Emma Rollason)



  1. Bexa
    April 5, 2018 / 7:30 pm

    I love the sound of a gold sparkly toothpaste that tastes minty! Your teeth look lovely in the before photos and you can definitely see them brighter in the after pics. I’ll have to keep my eye out for this when I’m next shopping, it looks like it does a good job! Great review Emma! ? xx

    Bexa | http://www.hellobexa.com

    • April 6, 2018 / 6:25 pm

      aww thank you for reading and your lovely compliments Bexa x

  2. April 6, 2018 / 1:24 pm

    I haven’t tried any of their products but I HAVE seem them around the blogosphere a lot lately! I’ve tried a fair few teeth whitening products but nothing REALLY looks like it works. I do drink a lot of tea so I could use something that aids whitening. I’m definitely going to look out for these! xxx

    • April 6, 2018 / 6:57 pm

      For the best whitening results I find using something like whitening strips gives the most noticable results after the first application and toothpastes simply aid in keeping the teeth white, rather than actually whitening them, but I couldn’t believe how much this toothpaste did whiten, it’s not something you’ll notice straight away but after a few day’s I started seeing the difference. I’ve got a review coming all about the pre-filled whitening trays that I also received xx

  3. April 6, 2018 / 2:24 pm

    I’m actually not familiar with this brand. I see so many whitening products on the market that I lose track ?? I must say the packaging is sleek and the toothpaste itself actually looks pretty cool. I’m happy to hear that it actually works. I’m suppose to be getting my braces off soon so I’ll def care this product in mind. Lovely smile btw Em! ??

    xx Lena | https://lenadeexo.com

    • April 6, 2018 / 7:47 pm

      It really is such a pretty toothpaste. Ahh I bet you can’t wait to have them off, how long have you had braces for? Thank you Lena xx

  4. April 6, 2018 / 8:29 pm

    Oooh this looks so cool!! I worked with Janina a little while back and absolutely loved the products I tried, especially the whitening powder. I love the sound of the gold toothpaste it sounds so funky and your teeth do look noticeably brighter! Great post!!
    Alice Xx

    • April 6, 2018 / 8:42 pm

      They included a little snippet from your review in the press release they sent me so I did then read the full review on your blog. I’d never heard of the brand before then and you’re results definitely made me decide to give the brand a go, I do want to try the whitening powder, I’ve never used a product quite like it before. Thank you for reading Alice xx

  5. April 6, 2018 / 9:35 pm

    I love the sound of this – I’ve been on the look out for a good teeth whitening product for a long time, but I have super sensitive teeth and I’m worried that anything too abrasive will make that worse! This sounds ideal though.. ?

    • April 6, 2018 / 9:39 pm

      This one is none abrasive but they also have a sensitive toothpaste too which you can also pick up from Boots xx

  6. April 7, 2018 / 8:12 am

    I would definitely try them but I’m terrified of damaging my teeth in the long term!

  7. April 7, 2018 / 8:03 pm

    I’ve been seeing this around a lot and really want to try it! I have tried the crest and Colgate toothpastes previously for teeth whitening and they have not worked and this one seems like it would! xx

  8. Creative Nails
    April 8, 2018 / 11:52 am

    I haven’t heard of this brand before so it was really interesting to see how well it did! I think I’ve only tried one whitening toothpaste before and I wasn’t overally impressed, this one sounds great though – and it has little gold specs in it?! Amazing!! Glad to hear that it worked well for you 🙂


    • April 8, 2018 / 12:56 pm

      I do think whitening toothpaste’s are a little hit or miss and sometimes are falsely advertised as ‘whitening’ when they don’t actually contain any whitening ingredients. This one though is aimed at whitening without being abrasive which is always a fantastic benefit. Thank you so much for reading Amy and for your lovely comment x

  9. April 8, 2018 / 1:56 pm

    Congratulations on your first blog email girl! This was a great review and you can actually tell the difference in the pictures! I hadn’t heard of this brand before but their products sound really good I’ll keep my eye out for them!

    Jess // foundationsandfairytales.wordpress.com

  10. April 8, 2018 / 3:20 pm

    I am always looking for different products to try and oral care is no different. I am currently using a Colgate whitening one. I like the idea of whitening strips as well. After 2 weeks, you can already see a difference which is crazy! I will have to keep my eye out for them. Plus a gold toothpaste, that’s awesome!! Thanks for sharing!! Xx

    • April 8, 2018 / 3:35 pm

      Thank you for reading Lauren and for leaving such a lovely comment xx

      • April 9, 2018 / 8:19 am

        You are welcome, I am very interested in trying this product xx

  11. April 8, 2018 / 5:14 pm

    Ooh this looks really good! I really suffer with staining to my teeth as I drink waaaay too much coffee, and my meds don’t help either. I don’t mind paying a but extra on tooth products, as it’s something really important for me. I look forward to your review of the whitening trays xx

    • April 8, 2018 / 8:49 pm

      The Whitening trays review will be up within the week, not sure which day yet but I will let you know when it’s live, definitely worth those extra pennies. Thank you for reading my lovely xx

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