The W7 Colour Me Buff Palette

W7 In The Buff Eyeshadow Palette against White background and decorative flowers -

W7 Cosmetics Colour Me Buff Eyeshadow Palette. (formerly In The Buff) ; the very first eyeshadow palette I ever purchased.

I remember it was after school, I was killing some time before my bus arrived and had nipped into the local ASDA store when I spotted this palette on the shelf. 12 neutral shadows, in a durable tin for less than £10. 

It was only months later when I started reading beauty blogs that I came to realise this palette had often been compared to the Urban Decay Naked2 Palette

W7 Cosmetics were founded in 2002 with the vision of creating high quality makeup at affordable prices. The Colour Me Buff Palette is a perfect example of this, the packaging between the Naked2 Palette and Colour Me Buff bare a striking resemblance as does the 12 colour story in each palette. Unfortunately I don’t own the Naked2 Palette so I can’t do a true side-by-side dupe test, although there are many beauty blogs that have done a dupe test which you should check out! But one this is for certain the W7 Palette is much more affordable at less than £10 per palette compared to the Urban Decay Naked2 Palette at £42. 

Colour Me Buff contains 12 neutral shades in matte and shimmer finishes, the darker shades really hold their pigmentation while the paler shades can disappear throughout the day. The formula is quite chunky especially on the darker shades which are also prone to fall out. Each shade feels smooth and buttery to touch and easy to blend. 

For a beginner and first time makeup purchase, I think this palette is fantastic. The pans are a great size for brush control, the tin packaging is durable and the inside is easy to wipe down and clean up any stray product. 

From the day I purchased the Colour Me Buff to today, this palette is still easily one of my go-to palettes to take my eye looks from day to night. Have you tried any of the W7 Makeup Products?

W7 Cosmetics In The Buff Eye Shadow Palette: 12 bronze and copper shadows in matte, shimmer, glitter and metallic finishes -
W7 Cosmetics In The Buff Eyeshadow Palette Arm Swatches: 12 Bronze and Copper Shades in matte, shimmer, glitter and metallic finishes -


  1. April 17, 2017 / 8:56 pm

    Oh my…it really does like the UD Naked Palettes! Great post btw! 🙂

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